TrandGuru

1. Information We Collect

1.1. Information You Provide Directly

Email address. Collected when you join the waitlist or subscribe to product updates.
Profile data. If you register for future paid plans, may include name, organization, billing address, phone number.
Communications. Any messages you send via support@toptrand.com or contact forms (inquiries, feedback).

1.2. Information Collected Automatically

Device & connection data. IP address, device type, browser type/version, operating system, network information.
Usage & interaction data. Pages viewed, features accessed (e.g., which analytics dashboards, API calls made), buttons clicked, time stamps, referring and exit URLs.
Log data. Server logs, error reports, performance metrics.

1.3. Cookies & Similar Technologies

We and our third-party partners use cookies, web beacons, and similar technologies to: - Provide essential site functionality (Essential Cookies). - Remember preferences and settings (Functional Cookies). - Analyze site usage and performance (Analytics Cookies). - Deliver targeted marketing and ads (Marketing Cookies). You can manage cookie preferences via our cookie consent banner or your browser settings. Disabling certain cookies may impact site functionality. Detailed Cookie Policy: [link].

2. How We Use Your Information

We use your information for the following purposes:

1. Service Delivery & Improvement. To send waitlist notifications, product updates, and support communications; to analyze feature usage and improve our platform.
2. Personalization. To tailor content, features, and emails based on your preferences and behavior.
3. Security & Fraud Prevention. To detect and prevent unauthorized access, abuse, and other wrongdoing.
4. Communications. To send marketing emails (you may opt out at any time), billing notices, and administrative messages.
5. Legal & Compliance. To comply with legal obligations, resolve disputes, enforce our terms, and respond to regulatory inquiries.

3. API Access & Data Sharing

3.1. API Data

For Pro and Agency plans, our API provides: - Trend metadata. Hashtag and sound names, IDs, and timestamps when trends are detected. - Engagement metrics. Reach, likes, shares, and other aggregated performance data. - Recommended posting times. Generated schedules per your configured timezone. No personally identifiable user data (e.g., your subscribers' emails) is exposed via the API.

3.2. Third-Party Service Providers

We share information with trusted service providers under confidentiality agreements to: - Host and maintain our infrastructure (e.g., cloud providers). - Deliver emails and notifications. - Perform analytics, marketing, and billing. We require these providers to implement appropriate security measures and use data only as instructed.

4. Data Retention

We retain personal data according to the following schedule, unless a longer retention is required by law:

Data Type	Retention Period
Waitlist & subscription emails	Up to 3 years after last interaction
Account & billing data	7 years (for tax & audit purposes)
Log & analytics data	12 months
API usage logs	6 months
Support communications	2 years after resolution

5. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

- Access. Request a copy of the data we hold about you.
- Correction. Ask us to correct inaccurate or incomplete data.
- Deletion (Right to be Forgotten). Request erasure of your data, subject to legal exceptions.
- Portability. Obtain your data in a commonly used format.
- Restriction & Objection. Restrict processing or object to certain uses of your data (e.g., marketing).

To exercise any right, email support@toptrand.com. We will respond within 30 days. If you are unsatisfied, you may file a complaint with your local data protection authority.

6. GDPR & CCPA Compliance

European Economic Area (EEA): We comply with the General Data Protection Regulation (GDPR). You may request our Data Processing Addendum (DPA) at support@toptrand.com.

California Residents: Under the California Consumer Privacy Act (CCPA), you have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information as defined by CCPA. To submit CCPA requests, contact us at support@toptrand.com.

7. Data Protection Officer (DPO)

We have appointed a Data Protection Officer to oversee privacy matters:
- Name: [DPO Name]
- Email: dpo@toptrand.com

Please contact the DPO for any privacy-related inquiries or complaints.

8. Security Measures

We implement administrative, technical, and physical safeguards, including:
- Encryption of data at rest and in transit (TLS).
- Access controls and role-based permissions.
- Regular security assessments and vulnerability scans.

However, no system can be entirely secure. If a breach occurs, we will notify affected users and regulators within 72 hours where required.

9. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from minors under 16. If you believe we have inadvertently collected such data, contact us at support@toptrand.com for removal.

10. International Data Transfers

Your information may be transferred to, processed, and stored in Ukraine or any other country where our service providers operate. We ensure adequate safeguards (e.g., standard contractual clauses) for transfers outside the EEA.

11. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via email or a prominent notice on our website. The "Last updated" date will reflect revisions.

12. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact:
- Email: support@toptrand.com
- DPO Email: dpo@toptrand.com
- Address: Kyiv, Ukraine